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What Is Search Engine Optimization / SEO
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What Is Social Media Marketing?
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
”Social media marketing refers to the process of
gaining traffic or attention through social media sites.”
Social media marketing sites:
You need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.
- Social Media Marketing Can Help Grow Your Business. In fact, 82 percent of small business owners are using sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram to help grow their businesses.
- Social media is popular — really, really, popular. According to the Pew Research Center, 65 percent of American adults use social networks.
- Social media is cost-effective. Most social media advertising is cheaper than traditional advertising.
- Social media reaches all ages and demographics.
- Social media encourages two-way communication. Social media gives you the power to learn more about your audience, their interests, and collect feedback.